William Gibson s Neuromancer, And The Matrix - 1834 Words

William Gibson’s Neuromancer, and The Matrix by The Wachowskis both depict a society in which humans are under constant manipulation by indispensable machines. In Neuromancer, the protagonist Case is indirectly manipulated by a powerful Artificial Intelligence named Wintermute. In The Matrix, majority of the human population lives within a computer simulated world, run by machines. However, both storylines ultimately depict the fact that manipulation takes origin within the individual rather than another entity, as both protagonists are frequently manipulated due to flaws in their own character. These character flaws are not individual, rather, they are representative of all humans. Thus, Neuromancer and The Matrix both demonstrate the†¦show more content†¦In both instances, the audience is intentionally lead by false interpretations, as to prove that individuals are constantly being manipulated unbeknownst to them. Neuromancer demonstrates this omnipresence of manipulation, as the audience is controlled by the author himself. Throughout the novel, Gibson’s distinct word choice not only encapsulates the audience, but also forces the novel to be read from a certain perspective. For example, Gibson describes the atmosphere of Ninsei, by saying â€Å"By day, the bars down Ninsei were shuttered and featureless, the neon dead, the holograms inert, waiting, under the poisoned silver sky† (Gibson 7). Gibson could simply have stated that the street was dark, and the sky was cloudy. However, he makes the conscious effort of wording the sentence with metaphors, and analogies in order to convey the cynical perspective from which the audience is to observe the story. The impact of word choice is shown again in The Matrix, as an agent justifies its horrific intentions by saying â€Å"Human beings are a disease, a cancer of this planet. You are a plague, and we are the cure† (The Matrix). The agent is able to rationalize its intent, through the use of euphemisms. Similar to the characters of both the novel and the movie, the audience is manipulated, by the author, because they are unaware. Manipulation is a result of human ignorance; individuals who are unaware of their society, are prone to manipulation. In Neuromancer,Show MoreRelatedThe Nature Of Manipulation : William Gibson s Neuromancer, And The Matrix1806 Words   |  8 PagesThe Nature of Manipulation William Gibson’s Neuromancer, and The Matrix by The Wachowskis both depict a society in which humans are under constant manipulation by indispensable machines. In Neuromancer, the protagonist Case is indirectly manipulated by a powerful Artificial Intelligence named Wintermute. In The Matrix, majority of the human population lives within a computer simulated world, run by machines. However, both storylines depict the fact that manipulation takes origin within the individualRead More Realities Redefined in William Gibsons Neuromancer Essay2645 Words   |  11 PagesRealities Redefined in William Gibsons Neuromancer The ways in which characters communicate and interact with one another are redefined in William Gibson?s Neuromancer. An all-encompassing web of intrigue, the Net enables humans and non-humans to access and to communicate an infinite amount of data across time and space. Medical implants open another door on virtual communications. Non-living entities such as artificial intelligences and the Dixie Flatline construct overcome the physical barriersRead MoreNeuromancer By William Gibson, The Technology And Violence1159 Words   |  5 PagesIn the book Neuromancer by William Gibson, the technology and violence shown by the people and AI demonstrate that with the progression and evolution of technology, the cruel nature of humans progresses and evolves with it, and vise versa. This shows that we should be weary and careful of letting our technologies evolve too fast until we depend on technology too much for bettering our lives and get controlled by AI s for their own interests. Neuromancer is set in the distant future where technologyRead More Artificial Intelligence in Gibsons Idoru and Oshiis Ghost in the Shell3570 Words   |  15 Pagesmay be used as a sufficient definition: cyberpunk talks about very common people, often punks, who are lost in a society of high technology. A useful addition to it is provided by the author who is considered one of the founders of the genre, William Gibson. In one of his interviews he stated that it is about the present. Its not really about an imagined future. Its a way of trying to come to terms with the awe and terror inspired . . . by the world in which we live (Anonymous collective work)Read MoreTechnology And The Cell Phone3727 Words   |  15 PagesWearing your computer may not be a future fashion statement so much as a way to carry the most ubiquitous personal electronic device with us wherever we may roam. Gear lust of the wearable sort stretches back to Bat Man s utility belt: technology you could take w ith you on the go. Today, we carry the modern version of a Star Trek communicator (the cell phone)-a device that is increasingly indispensable. Alongside the cell phone are a host of other handheld gadgets that would have been science fiction

Police Brutality And Its Effect On Society - 1742 Words

First, you may ask yourself, what Police Brutality defines itself as? â€Å"Police Brutality is when an officer using more force than necessary to control a situation.† (Smith). Police Brutality occurs with OC spray, batons, stun guns, or handguns. But Police Brutality can also be seen with a use of threats or intimidation. In today’s world, we see plenty of stories all over social media, the news shows live broadcasts on protesters against the Police and excessive force. If you stop and look around, most of the Police Brutality taking place today deals with race or politics. It always seems that the people with a badge, like to think they have the upper hand with a higher power because they feel as if they are backed by the government and that everything will be taken care of. Well this is getting much too out of hand, and something needs to be changed, or there may end up being a war between the people and the police. There needs to be a way or policy enforced to help civilians feel a better sense of protection with the police. Police Brutality started becoming popular back in the early 90’s and was being shown on TV. One major occurrence in the 90’s was the Rodney King Case. In 1991, Rodney King was shown on video, getting beat with batons by officers, and suffered broken bones and internal injuries. â€Å"When the police weren’t found guilty, riots started all over Los Angeles. Several shootings occurred in NYC which increased the prompt to citizen complaints boards being moreShow MoreRelatedPolice Brutality And Its Effect On Society1610 Words   |  7 Pages Police Brutality in the USA Police brutality has adverse effects on society in its entirety and, hence, there is need to stop these acts so as to improve cohesiveness and the observation of the law in society. Police brutality is an old problem that has been around in this country for many years. Unfortunately, civilians have experienced it in their thousands, suffering varying degrees of damages, ranging from injuries or even loss of their lives at the hands of the brutal police. Even more dishearteningRead MorePolice Brutality And Its Effects On Society Essay2047 Words   |  9 Pages Police brutality has often been reported on the mass medias and in newspaper articles. Police Brutality is a form of police misconduct in which officers engage in an excessive use of force and or verbal attack. The purpose of this study was basic information concerning the topic â€Å"Police Brutality†. The study is to investigate â€Å"what are the causes and effects of police brutality in Belize and what recommendations are given to prevent such behavior?† It is very important to investigate police brutalityRead MorePolice Brutality And Its Effect On Society Essay2173 Words   |  9 Pagesfew years, we have had to face the issues of police brutality in our society. In many cases, we see that history repeats itself and that is the case that we are facing now. We thought that we as humans are equal and no one is above anyone but the past few years that has not been the case. Police brutality is seen as an illegal or excessive force by police, whether to affect a lawful goal or to achieve a corrupt one. I do not have a problem with police using force when the situation they’re in callsRead MorePolice Brutality : The Rights Of Every Man Essay1391 Words   |  6 Pagesrights of one man are threatened.† Because police brutality exists within our society, citizen’s human and civil rights are being violated due to these circumstances. B. Background and Audience Relevancy: Throughout our nation, the views of citizens have drastically changed due to police brutality. Citizens are lacking the trust with in the police force because of the excessive or deadly force being used on fellow citizens. However, police brutality is defined as ‘the use of excessive physicalRead MoreThe Effects Of Police Brutality On The Relationship1243 Words   |  5 Pages Bad Blood: The Effects of Police Brutality on the Relationship Between Minorities and the Police Brandon Seigle June 16, 2017 CRJS 498 NC AT University ..................Column Break..................As children we are taught that not only are police officers our friends, but that their job is to protect and serve our communities. Unfortunately, for many minorities this image is shattered as incident after incident occurs in the streets of their communities. With today’s technology, theseRead MorePolice Brutality Is Very Today s Society866 Words   |  4 PagesPolice brutality is extremely prevalent in today’s society. Police brutality is a police officer deliberately using excessive force, psychological attacks, and verbal abuse during law enforcement activities with the population. This unjust brutality is fueled from law enforcement taking action based on emotion or abusing the authority that has been given to them from the government. These actions are causing people, primarily minority groups, to rebel against law enforcement, and inexcusably createRead MorePolice Brutality Of The United States1415 Words   |  6 PagesPolice Brutality Police abuse is one of the most violated human rights in the United States. Police are portrayed as heroes that stop bank robbers, stop kidnappings and catch murders, but as of recent year’s police actions have come into the public eye. While typically citizens worry about their safety from criminals, it also seems they have to keep an eye out for the people who are supposed to protect them from danger. Thousands of complaints about police brutality is reported each year, and seemsRead MorePolice bruality essay for college class i guess1365 Words   |  6 PagesPolice Brutality Police brutality occurs daily across America. Police brutality can come in various forms, counting lethal and nonlethal force. Comprehending the exact commonness of police brutality is complex, because of the inconsistency in describing police brutality. The trouble in differentiating among justified and unjustified force. Police interactions often can be misconstrued, or sometimes turned around against an officer. Questionable behavior and complaints against officers can be filedRead MorePolice Brutality : A Social Problem1548 Words   |  7 PagesPolice brutality is a social problem faced in many communities around the world. Focusing on North America, the problems and central focuses on police brutality stem from racism and the excessive abuse of power. Police brutality is defined as unmerited, excessive and aggressive abuse, police brutality is a phenomenon that causes irreparable harm to its victims. The abuse may be physical or psychological, and the victims can feel the effects of this abuse for a lifetime. These effects include notRead MoreThe Effects Of Police Brutality On Minority Communities1152 Words   |  5 PagesThe Effects of Police Brutality on Minority Communities Police brutality thrives in the inner city regions where minority communities live and work. Police brutality is a crime punishable by law and is often instigated by law enforcement officers who are either racially biased or prone to authority abuse and violent (re)actions. Allegations abound concerning police brutality with police officers using unnecessary or excessive force, committing battery, conducting illegal body searches and bullying

Economic preliminary research task Free Essays

Caused by a contraction in economic activity or aggregated demand. Downturn in the business cycle, derived demand for labor) When there is a untrue in the business cycle, demand fro goods and services falls, forcing firms to reduce production and reduce number of workers to maintain profit level. Structural unemployment Caused by the mismatch between the skill demanded and the skill possessed. We will write a custom essay sample on Economic preliminary research task or any similar topic only for you Order Now (Increased by restructuring of the economy and the introduction of new technology) Workers unemployed from pre-restructure (old) companies, do not find the skills they possess not appropriate In the newer Industries. Causing the situation where the company requires labor, but still cannot employed that group of unemployed (Xx long-term unemployment unemployed for a period of 12 months or more. The longer a person is out of work, the harder it becomes for them to get a Job. Long- term unemployment can start out originally as cyclical unemployment. Egg. A downturn causes a person to lose his/her Job. During the later recovery, the economy may not grow quickly enough it eliminate for all cyclical unemployment. Resulting the person to find him/herself to be unemployed for more than 12 months (changing into long-term unemployment), this long-period of time may cause the person to lose their Job-related skills, so employers will be more reluctant to hire someone who has en out of work for a long time. Seasonal unemployment Caused by the seasonal nature of some Jobs (changes In the labor market which occur regularly each year, Independent of the business cycle) For example: tourist related jobs and jobs associated with holiday seasons such as plump older man working as shopping centre Santa Clauses at Christmas . This unemployment rises during the December-March period of the year when school-leavers are seeking Jobs and enter the labor force (year 12 graduates, or year 10) frictional unemployment Occurs as people change jobs (from one Job to another). What is required to change Jobs: Time, employment opportunity, attendance of Job Interviews administrative details. There will always be a small level of frictional unemployment Into the labor market, although Improving the efficiency of Job placement services can reduce the level of frictional unemployment. Regional unemployment reduces its demand (for reasons of undergoing large scale structural change and adjustment) for labor causing widespread unemployment. Hard-core unemployed because of personal characteristics, such as: metal or physical disability anti-social behavior drug abuse hidden unemployment Refers to those individuals who are not counted in the official unemployment figures because they have given up actively seeking work or have gone back to school. Rises during a prolonged economic downturn. Slower growth in aggregated demand means that the prospects of finding a Job are very low, and some individuals become discouraged from seeking work. They are not officially employed as they are no longer actively seeking work, but they are still considered to be a part of the unemployment problem since they would work if labor market conditions were better. A rise in hidden unemployment will be fleeted in a fall in the labor force participation rate rather than as an increase in the official unemployment rate. Underemployment (technically not unemployed) Referring to the individuals who have part time or casual Sons, but would like to work more hours per week are said to be underemployed. They are a significant problem in the labor market, since they represent under-utilized labor resources. (As the worker are willing to work more hours, but the conditions of the labor market prevent them from doing so) Estimates of Australia’s underemployment have risen dramatically in recen t decades. A increasing share of Jobs have been creased on a part-time or casual basis. Causes of Unemployment deficiency in aggregated demand (AD=C+I+G+X-M, major cause of cyclical unemployment) cyclical changes in the domestic and international economic activity may lead to changes in the demand for labor. Since the demand for labor is derived from the demand for final output, any decline in aggregated demand may lead to a rise in cyclical unemployment. Structural changes in consumption and production (causes the level of structural unemployment to rise. Ole of wage expectations in pushing up the price of labor to capital (causes a rise in the laundry unemployment or wage induced unemployment) Rapid rises in real wage costs will reduce the demand for labor and provide employers with the incentive to substitute capital for labor. A lack of efficiency in the labor market in matching labor skills with the Jobs available can influence the level of frictional unemployment Rigidities in the labor market like government regulations (egg. Super, taxation) can also reduce the hiring intentions (through higher ‘on costs’ of labor) of employers, causing unemployment. High ‘on cost’ of labor and a lack of skills, education and training If workers do not have access to education and training they will be less skilled and in lower demand by employers for the Jobs available How hidden unemployment and underemployment distort the official statistics The hidden employment are when people given up looking fro work or receive income support from a spouse, partner or parent and and not eligible for Job Search Underemployment are people working part-time who want to work more hours or switch to full time employment, the ABS calculated the underemployment rate in 2012-13 as 7. % and the labor utilization rate as 12. 9%, showing separate statistics room the unemployment rate. Which groups in Australia are more likely to experience higher than average rates of unemployment and why. The incidence of unemployment varies between demographic and skill groups in the labor force. Groups accounted fro disproportionably high shares of unemployment: Young and less educated labor force participants recent immigrants persons whose Jon was in blue collar occupations Highest rates of unemployment – teenagers (15-19) 23. % for males and 29. 6% for females Teenagers experience difficulty in securing their first Jobs because of lack of experience, education, training and skills. Age employment (%) 15-19 52. 8 20-25 11. 8 25-44 4. 9 45-52 (long-term unemployment) (all 2012-13 data) There is great difficulty for older workers to find full-time or part-time work if they have been made redundant or retrenched due to industrial restructuring or reforms to industries such as car manufacturing. Other groups: workers with low levels of education attainment experience higher rates of unemployment than those with higher educational qualifications unemployment races tend to be higher in industries affected by high rates of structural change like manufacturing , building and construction and trades (rates falling as demand rose ruing housing and resource booms in asses as more labor is demanded) Aborigines and Tortes Strait Islanders family status (sole parents, dependent students and non dependent children) The economic and social effects of unemployment Economic effect: opportunity cost of lost output and income (primary economic cost of unemployment) lower real GAP and reduced national income (thus reduced living standards) economical and social hardship for the unemployed and their families and dependents (falling level of consumption with their satisfaction of life) poverty traps because of welfare dependency increasing taxation burden erosion of tax due to unemployment and a rise in cyclical expenditure on social security payments (leading to a rise in budget deficit or fall in budget surplus) less equal distribution of income (unemployed will be reliant on income support from loss of human capital, as the unemployed will not be contributing their skills and experience to the workforce and will need to undergo re-training loss of self esteem and dignity rising crime rates increased drug and alcohol dependency health problems fro the unemployed higher suicide rates breakdown of family relationships ass of self esteem and human dignity Recent policies the government has used to help combat unemployment Promoting Higher Sustainable Economic growth In order to educe cyclical unemployment, monetary and fiscal policies can be used to offset cyclical downturns in the economy, increasing levels of unemployment that accompany periods of slower economic activity. Fiscal Stimulus and the easing of the monetary policy potentially can stimulate the aggregated dem and or spending and increase the output of services in the economy. Higher levels of output will require increased levels of employment, which in urn will lead too lowering of the level of (output, used it-I 2008-09 during the UDF and recession, to support aggregated demand and employment. However for the last few decades, monetary and fiscal policies are relatively ineffective in terms of reducing structural unemployment. Labor market reforms Designed to: make labor markets more flexible encourage more competitive work practices higher levels of labor productivity Giving employers greater incentive to hire additional workers, leading to higher levels of employment. It is a movement towards decentralized wage determination, where rims and employees are able to negotiate wage increases on the basis of improved levels of productivity. Awards Modernization that makes awards simpler instruments that do not impede workplace efficiency and employment growth is another key element of the government’s labor market reform Labor market legislations such as the Workplace Relations Act 1996 incorporated measures designed to curb union powers and weaken unfair dismissal laws, directly intervening with the labor market. Funding for Vocational and school education (including National education framework for schools to raise literacy and innumeracy standards) Australian National Training Authority established (to improve skill development of workers through ongoing education, training and development) Labor market assistance to Job seekers: Job Services Australia (contracted national network of private, community and government organizations to assist the unemployed find Jobs) Australian Job search (online Job noticeable, government run) time frame polices 2008-09 Rued government established Education Investment Fund with initial allocation of bob to be spend on higher education, vocational education and training facilities. How to cite Economic preliminary research task, Essays

The Age of Napoleon free essay sample

The Age of Napoleon Napoleon Bonaparte was a very influential character in the history of France. When Napoleon rose to power, many reforms were made regarding the social system, economics, education, and political aspects. For some, the reforms made under his rule were for the better of the people, but others viewed the reforms as negative changes. Nonetheless, Napoleon will always be thought of as a powerful figure in the French Revolution. A leader from the beginning, Napoleon was sent to France for military training at age nine. Before Napoleon completely conquered France, he had a number of early successes such as defeating the British in Toulon in 1793, and he won victory against the Austrians in Italy. In 1799, he came to France and set up a 3-man governing board called the Consulate, overthrowing a very weak system of government called the Directory. People accepted him as a leader because he was charismatic and a good speaker. We will write a custom essay sample on The Age of Napoleon or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page France was also in a state where they desperately needed a system of order, they are in a midst of a revolution with no one taking charge. It makes sense that Napoleon, a man who seizes power, takes control of the revolution. Napoleon also had a reputation of being an excellent military chief, which lead to an even greater acceptance to him in France. In 1802, he declared himself the consul for life, and 2 years after that, he held enough power to become the emperor of the French. The French longed for change because the American Revolution had inspired them, and there was a large gap between the rich and the poor. Napoleon valued order while he was in power. Order, security, and efficiency replaced liberty, equality, and fraternity. He restored the struggling economy by building new roads and canals, so it could be easier to transport goods or obtain them from other societys. He also set up a public school system and made peace with the Catholic Church by signing the Concordat of 1801. The Concordat of 1801 was an agreement between the Roman Catholic Church in France and Napoleon, for the French had been in disagreement with the Catholic Church since the revolution. The Third Estate (made up of peasants and a vast majority of France) didn’t feel that it was fair that the clergy were getting treated better than them. It ended the churches political power and recognized religious freedom for Catholics. The taxes weren’t as high for the clergy as it was for the Third Estate. Napoleon even encouraged the Emigres to return to France. The Emigres were people who feared the revolution and fled France to seek foreign help to restore the old order. He also gave the land that had once belonged to the churches to the peasants, so they could have more land to farm with, which could boost the economy. Jobs were now â€Å"open to all talent†, meaning anyone could work in any job, no matter what Estate they belonged to. The Napoleonic Code was also established when Napoleon came to rule. It recognized equality for all citizens under the law, religious toleration, and trial by jury. The Napoleonic Code was a set of French laws made by a group of legal experts. The rules governed all French-controlled countries in Europe. The Napoleonic Code undid some of the reforms made in the revolution, for example a lot of the rights women had just gained, were now lost. The men now gained complete control over the household and children. Another reform Napoleon made was he abolished serfdom, or slavery. Over time, he came to bring negative changes such as how women had very few rights. He also eliminated freedom of press. When he became emperor, he could not be removed from office which was a problem because not everybody liked the way he was ruling, and they wanted to overthrow him. In Napoleons rule, he attempted to build a French Empire. With Napoleon being an egomaniac, he felt like all of his decisions would be for the better of the people and that he could do no wrong. He won victories over Austria, Prussia, the Netherlands, Belgium, and parts of Italy and Germany, but failed to defeat Britain or Russia. By 1810, his Grand Empire reached its greatest extent. Napoleon was able to win victories over so many countries because he used a different strategy for each battle, so no one could predict his next move. Some say that one Napoleon was the equivalent to 40,000 troops. His Grand Empire redrew the map of Europe, and controlled much of Europe through diplomacy. A diplomacy is the practice of conducting negotiations between representatives of groups or states. He replaced the King of Spain with his brother, Joseph. The spirit of nationalism, which is the devotion and loyalty to one’s nation, was spread throughout France. Soon, new alliances formed to resist Napoleon’s extreme power, and he was defeated in 1815. The Age of Napoleon brought many reforms in France. His reign included achievements and failures. One of his greatest successes was that he equalized the people of France, and their worth was based off of merit instead of social status. He established the Napoleonic code, which is still in use in France and other parts of the world today. Most importantly, e restored order in France by stabilizing the economy, building schools for better education, made roads, and built hospitals and orphanages. Some of the failures encountered when Napoleon was in rule was that he violated the freedom of the press when he censored the newspapers being published. He invaded Spain, which began a war with the Spaniards. He changed the European boundaries forever. He was the first modern dictator and brought out the spirit of nationalism in France. Overall, Napoleon changed the way of life for the French and surrounding countries forever.

Web Communication and Advertising

Web Communication and Advertising The development of online technologies has transformed marketing strategies of many companies; in fact, nowadays it is difficult to find a product that is not advertised via Internet. Advertising We will write a custom essay sample on Web Communication and Advertising specifically for you for only $16.05 $11/page Learn More However, many organizations still underestimate the benefits offered by the World Wide Web. This paper aims to develop an Internet marketing strategy for such a product as mineral water. It is normally advertised through television, radio, and billboards but online channels are seldom used. There are several objectives which have to be attained: 1) to raise the customers’ awareness about the product; 2) to allow the customers make online purchase; 3) to increase the customer base of the company. This internet advertisement will target two types of clients: Individual customers who may be willing to learn more about different compa nies selling mineral water. Private companies: restaurants, hotels, snack bars, fast food chains that will make wholesale purchase. At this point we can discuss several aspects of online advertising and their importance. One of them is direct e-mail. We are going to use in order to inform our returned customers, most likely, they will be wholesalers, restaurants, hotels about new products, benefits and discounts. It is also necessary to compile a list of prospective companies that may require this kind of product and send them newsletters. One should note that customers should be contacted via e-mail no more than two times per month; otherwise these mails can be regarded as spam. The major benefit of this approach is that it enables the company to raise awareness about the products and about other offerings. Additionally, direct e-mail enables companies to maintain long-term relations with returned customers. Cross-media advertising is another aspect of Internet advertisement that one should utilize. Overall, this approach can be regarded as combined use of television, radio, print and video (Chaffey et al, 2009). The distributers of mineral water can successfully adopt this strategy with the help of Internet since nowadays there are many online radio stations or online newspapers; furthermore, one should not forget about online television. Additionally, there are also many video-sharing websites where companies can post their commercials. The producers of mineral water can promote their products through each of these media. Cross-media advertisement is important for the attraction of new customers. By adopting this approach, the companies can reach a wide target audience (Chaffey et al, 2009, p 180).Advertising Looking for essay on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More The companies, which produce and sell mineral water, can also rely on banner advertising. These banners shoul d be placed at the websites of online newspapers and Internet forums. The banners should emphasize some distinguishing properties of the product such as the benefits for health of the consumers, its taste and certainly the price. In this case, the main objective of this strategy is to attract the customer’s attention to the product (Belch Belch, 2009). Furthermore, the banners must provide links to the website of the company. It will be particularly relevant for private companies that may be searching for the information about different producers of mineral water. In this way, they will be able to make online wholesale purchases. Banner advertising is important to that extent that it serves different purposes at a time: first, it enables the company to increase people awareness about the company and most importantly form the customers’ initial perception of the product. Prior to launching an Internet marketing campaign, the company should accurately determine the ta rget market. As it has been mentioned before, the producers of mineral water should address the needs of individual clients and profit organizations like restaurants, hotels. The potential consumers of this product can be of different age, sex, income level, values or occupation. Therefore, one should not give preference to only one type of websites. Thus, the advertisements should be placed at forums, social networks, web directories, website of different newspapers, etc. The identification of target market is crucial for a company because one has to understand the purchasing habits of the customers. The key advantage of Internet marketing is that it can allow us to target different groups of customers, depending on their age or occupation. We need to mention some other elements of an Internet marketing strategy; they are public relations (PR) and promotions. The manufacturers of mineral water should maintain their public image by providing information about themselves at their w ebsites. They need to focus on such issues the technology that they use, the quality standards, health benefits that they offer to the customers.Advertising We will write a custom essay sample on Web Communication and Advertising specifically for you for only $16.05 $11/page Learn More In the age corporate social responsibility PR management can play the most crucial role. Its purpose is to ensure that customers take positive attitude to the firm. PR campaign has to convince them that the company cares not only about profit-making but also about the community. At the beginners companies producing mineral water should choose above the line promotion which means that they need to pay a specific agency (online newspaper, forum, social network, video-sharing website) for the placement of the commercial (Jones, 2007). At this particular stage, they need to attract the customers’ attention to the brand. The selection of promotion strategy is crucial for t he formation of brand identity; in other words, they aim to make the name of the company as well as its products recognizable. The enterprises which intend to sell mineral water have to conduct Internet marketing research. In particular it is necessary to conduct survey among the customers and ask them about those qualities which they value most in this type of product or why they select a specific product among many others. Secondly, it is vital to learn what kind of websites they regularly visit. Internet marketing research can shape the outcome of a marketing campaign because it will give the company insights into the values and habits of customers. Finally, one has to speak about the search engine registration. The producers of mineral waters create official websites that would be accessible through different search engines like Google, Yahoo, AltaVista, MSN etc. Search engine can improve the visibility of the company and its products. This is why one should not disregard them. Therefore, in this paper we have demonstrate how producers of mineral water can benefit from Internet marketing and its various aspects. The key advantage of this approach is that it allows to target a wide audience. Moreover, it is less expensive than traditional marketing.Advertising Looking for essay on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Reference List Belch, G. and Belch, M. (2009). Advertising and Promotion. (8th ed.). NY: McGraw-Hill Irwin. Chaffey D. Chadwick F. Mayer R. Johnston. K. (2009). Internet marketing: strategy, implementation and practice. NY: Pearson Education. Jones M. (2007). Customer Communications. Oxford: Butterworth-Heinemann.

5 Critical Concepts You Must Understand to Ace ACT English

5 Critical Concepts You Must Understand to Ace ACT English SAT / ACT Prep Online Guides and Tips The ACT English can be overwhelming. There are so many questions! And they're mostly just underlined text: what are they even asking? Of course, that confusion is the whole point: it's what makes this part of the test hard. What does that mean for you? Because the ACT test writersrely on yourconfusion about the formatto confuse you, the questions themselves usually aren't that difficult. In order to excel onthe English section of the ACT, you first need to understand how it's organized- if you're not yet clear on that, take a look at our post laying out exactly what's tested on the ACT English. Onceyou know the basics of how this section of the test work, you just have tolearnhow to approach it. Do that, and you’ll find that the English section is surprisinglysimple! There are five key points you need to understand about the ACT English: ACT English Isn't the Same as High School English The ACT Tests a Limited Set of English Concepts You Always Need a Plan You Can Use the Format to Your Advantage Rushing Will Hurt Your Score Let's go through these one at a time. Feature Image Credit: CollegeDegrees360 #1: ACT English Isn't the Same as Everyday InformalEnglish A lot of students believe that since they speak English the English section should be easy, right? Not quite. Even students who excel with writing and grammar in school can struggle with the ACT English because the testhas its own logic. The ACTwill sometimes consider sentences that would be fine with your English teacher wrong, while some of the constructions that are correct on the test would make your teacher cringe. Answers That Sound Right but Are Actually Wrong A common strategy on the ACT English is to "listen" for errors and pick the answer that "sounds" correct. This approach is certainly helpful for picking out some of the more obvious errors, but the test will use it against you. There are a lot of questions about constructions that we routinely misuse in spoken English- they may sound right, but they're actually wrong. Take "should of" for example: If he didn't want to be late, he should of taken the shorter route. Soundsfine! But this is actually a misspelling of "should've," the contraction of "should have." If you say both "should've" and "should of" out loud, you'll notice that they sound almost identical. The correct version of the sentence is: If he didn't want to be late, he should'vetaken the shorter route. I don't recommend relying on "listening" for errors, but if you do plan to do so (and even if you don't) make sure to study the errors that we routinely make when speaking: pronouns, subject-verb agreement, word choice, and commas. Unfamiliar Grammar Rules Even more confusing are the ACT English's unique grammar rules, manyof which will becompletely new to youor evencontradict what you've been taught in school. With that in mind,the most important advice I can give you about the ACT English is to approach the test on its own terms. For example, a common error I see students make is assuming that the most formal answer is the best one. In school you're expected to use very formal English for essays and assignments, so shouldn't the ACT want the same thing? But it doesn't quite work that way, as you'll see in this example. This question asks for an answer that does two things: "provides the most specific detail" and "maintains the style and tone of the essay." Choices A and B can be ruled out because neither one provides specific details. That leaves answers C and D, which both specify that the kiln's temperature rises above a thousand degrees- the difference between them is one of tone. If you're looking for the most formal answer, D seems correct; however, that answer is unnecessarily wordy and doesn't fit with the more conversational style of the passage itself. As such, C, which provides the relevant detail in a tone that fits into the passage, is the correct answer. You can't assume that the ACT English follows the same rules that you've been taught in school; instead, you have to understand what the test itself wants you to know. The ACT English is not like this(Â © David Shankbone) #2: The Rules for ACT English May Be Weird, but There Aren't That Many of Them If, as I just told you,a lot of what you already know about English is useless on the ACT, then what do you need to know? In short, you must know the specific set of rules that the ACT considers important, as well as how those rules are tested on the ACT. Well, luckily, the types of questions on the ACT Englishare extremely limited, which makes this section of the test surprisingly easy to study for.These questions fall into two categories:usage and mechanics (~55%) and rhetorical skills (~45%).I'mnot going to detailall the concepts you need to know- take a look at our complete guide to ACT grammar rules for that- instead, I'm going to help you start analyzinghow the ACTwritersdesign questions. Remember that the ACT tests conceptsin context, so it's less important to know the names of terms of the reason behind rules than to understand how to spot and correct errors. Usage and Mechanics The usage and mechanics questions are divvied up into three categories: sentence structure, which includes sentence fragments, run-ons, misplaced modifiers, and parallelism grammar and usage, which includes subject-verb agreement, verb tense, pronoun usage, and adjectives and adverbs punctuation, which includes commas, apostrophes, dashes, colons, and semi-colons. To do well on the usage and mechanics, you have to both know the grammar rules as definedby the ACT andunderstand how to spot those errors in practice. That means studying the concepts- see our in-depthguide to the ACT English(coming soon!) or our guide to the best ACT books- and then drilling yourself with real ACT practice passages, which you can find in the Official Guide to the ACT or online. Because the ACT is standardized, these topics are tested in certain defined ways that you will see again and again. For example, a lot of verb tense questions are actually subject-verb agreement questions in disguise: all the answers are in different forms, but only one is correctly conjugated. As you practice, keep an eye out for these types of tricks- the better you get at understanding the logic of the questions, the higher your score will be. Rhetorical Skills Rhetorical skills questions are the ones that really confuse a lot of students, since they aren't even remotely similar to the test questionsyou seein school. The ACT categorizes them in to three groups: organization, which covers transitions and sentence and paragraph order strategy, which covers sentence additions and main idea questions style, which covers redundancy and word choice. Though each type of rhetorical skills question has its own quirks, they're almost all governed by two basic principles: All prose should be as clear as possible. You must answer the question you're being asked. That may sound like gibberish, so let's break it down. When I say that you should prioritize clarity in picking answers, I mean that you want to focus on finding the clearest answer, i.e. the choice that provides all of the necessary information and nothing more, in the most straightforward way possible.Phrasing questions will try to confuse you with extra words that sound smart or important: don't let them fool you! My second point may seem superfluous (of course you have to answer the question!), but it's just as important as the first. On the ACT English, the test itemsthat involve actual questions will ask you for very specific things. You must read these questions carefully and pick the answer that best fits the criteria they lay out. Let's look at an actual rhetorical skills question to see how to apply these ideas. None of these answers involve a lot of extra words, but C and D are both phrased slightly confusingly, so we can probably rule those out. Next, let's look at what exactly the question is asking for: a specific and vivid description of the underwater terrain. Now we can definitely be sure that C and D are wrong- they're both quitevague. Moreover, we can see that A must be the correct answer, since it's the only one that gives a sense of what the underwater scene actually looks like. Now that we've covered how the ACT English is different from what you might expect, let's cover the tools you need to tackle this admittedly weird test successfully. #3: Always Have a Plan of Attack Because the format of the ACT English is so different from the tests you take in school, it's easy to get confused or overwhelmed and end up approaching the passages haphazardly, looking at each underlined section individually. Don't do this! Because the test is designed to test grammar concepts in context, looking at only the underlined portions will cause you to miss questions. Instead, you want to have a strategy for how you approach passages that you use every time you take the test, whether it's for practice or the real thing. Different methods work best for different people, and you'll have to decide what makes the most sense for you. However, every goodstrategyshares one vital principle: no matter where in asentence the underlined section appears, you must always read to the end of the sentence. If you don't do this, it will hurt your score- a lot. For a full breakdown of the pros and cons of different strategies, take a look at our post onthe best way to approach the ACT English passages. Below I've included a quick take on two possible approaches. The Best Strategy for ApproachingACT English Passages Like I said before, every student has their own way of approaching things. However, I've found that the strategy that best minimizes the potential for misunderstanding context is to first read each paragraph and then go back and answer all the questions about that paragraph. Let's walk through how this works in an actual ACT Passage. In this example, you start by reading the first paragraph, until the purple line. Then you answer the questions that are marked with purple boxes. You can see how having read the entire paragraph makes answering question 26, which asks for the sentence that "most effectively introduces the information that follows," much easier. You'll still needto be especially careful with questions 27 and 28, since they appear in the same sentence- in these cases, make sure to look at both underlined portions and consider whether the answer to one will affect the answer to the other. Once you've completed the two-step process for that paragraph, you move on to the next one. Read down to the green line, and then answer the question marked in green. On a real ACT English section, you would repeat this process for each paragraph in each passage. Strategy for Those who Struggle with Time Though the above strategy is ideal, as it gives the clearest understanding of the context for each question, you may find that it's too time consuming. If you are running out of time on the English section with more than a couple of questions of left, you may want to focus more closelyon the underlined portions of the passage. In this strategy, you read only the sentences that contain underlined portions (you still have to read the entire sentence, though), answering the specificquestions as you go, and then going back to any big picture questions at the end.You can see how this approachworks in the example below. 26 is a big picture question, so we skip the blue highlighted portion, and go straight to pink sentence. We read that and answer 27 and 28. Next,we readthe yellow sentence, answer 29, read the green sentence, and answer 30. Finally, we return to the blue sentence and answer 26. For a full passage, you follow the same pattern but for all 15 questions. This strategy can work, but it's not nearly as reliable as the first one. I don't recommend it if you're shooting for a score higher than a 25. (In case you're curious, the correct answers for the questionsabove are as follows: 26. G, 27. D, 28. F, 29. A, 30. G) Remember: always have a plan! #4: Use the Structure of the Test to Your Advantage Once you masteryourapproach to the passages, you'll need to learn how the ACT English questions work. The best way to do that is just to look at, practice with, and analyze as many real ACT questions as possible. Keep in mind that the test is multiple choice and consider how you can usethat to your advantage. Here are a fewtips toget you started. Strategy: Consider How the Answer Choices are Different from Each Other Let's say you look at an underlined portion and don't see anything wrong: you should just bubble A (for no change) and move on, right? Not quite. Just because you don't recognize the error immediatelydoesn't mean there isn't one. Instead, try looking at the answers. What's the difference (or differences) between them? Once you figure that out, you'll know what kind of question you're dealing with- whether it's a subject-verbagreement or idiomatic usage question, for example. Let's look at some examples: Even without knowing the context, wecan see that this a question about punctuation. Looking back at the sentence, you could then determine what factors willaffect the correct punctuation here: maybe there's adash earlier in the sentenceand you need another one to properly punctuatea interjection or maybe this punctuation mark falls between two independent clauses, making the semicolon correct. Next, we've got a trickier case: Inthis example, we can see that there are two questions at issue: whether"therefore" or "in addition" is the correct transition and whether a period or a comma is the correct punctuation. With two concept questions like this, you can narrow down choices based on one of the issues, even if you aren't sure about the other one. Strategy: Don't Get Too Attached to Your Own Idea ofthe Answer We've talked about what to do when you aren't immediately sure what's going on with a question, but what about the times when you immediately know what's wrong and how to fix it? For the most part, those occasions are the best case scenarios- you should still read all the answer choices and double check to make sure you aren't falling into any traps, like failing to read to the end of a sentence or missing a "not" in the question, but usually you'll be able to quickly determine the right choice and move on. However, there will be times, especially when dealing with the rhetorical skills question, that you come up withthe perfect answer only to find that there's no choice even remotely similar to it. Don't panic! Think about what the erroris, rather than what would be correct, and eliminate any answers with the same mistake. Then try to narrow down the rest of the choices. Once you've got it down to one choice, plug that back into the sentence and see if it makes sense. Strategy: Eliminate Identical Answers This is a pretty simple strategy, but a lot of students find it really helpful: If two answers are functionally identical, they must both be wrong. Think about it this way:if you have a transition question and "Furthermore" and "Moreover" are both answer choices, how can you choose between them? You can't, because they mean the same thing. As such, both answers must be wrong. The exception to this rule is if there are more than two answers that are all the same. In that case, you've probably missed the part of the question that says "Which of the following would NOT be acceptable?" Go back and check. Keep an eye out for these kinds of patterns as you study- they're invaluable for conqueringthe weird world of the ACT English! This is good advice for every section of the ACT! #5: Don't Rush! After reading all this advice, you may be wondering how you will possibly get through the whole English section of the ACT in just 45 minutes. After all, it includes five passages and 75 questions, which is quite a lot. However, if you try out a couple of practice sections, you'll find that they go much faster than you expect. In fact, manystudents make a lot of careless mistakes because they're rushing to get through the test and then end up with time left over at the end. If you have more than one or two minutes left at the end of the English section and are missing more than a handful of questions,you're moving too fast. Even ifyou do find yourself running out of time, it may not benefit you to speed up. Rushing will always hurt your score. You may be better off guessing on some of the questions at the very end or skipping some of the time consuming big picture questions than you would be struggling to get to every single question in the allotted time. What's Next? Now that you understand the big picture of the English ACT, drill into some specific grammar topics, starting with our complete guide to commas. Aiming for that elusive perfect 36? Try our guide to getting a 36 on the ACT English from a perfect scorer. Or maybe after that you're considering switching to the SAT? Make sure you understand the differences between ACT English and SAT Writing first. Want to improve your ACT score by 4 points? Check out our best-in-class online ACT prep program. We guarantee your money back if you don't improve your ACT score by 4 points or more. Our program is entirely online, and it customizes what you study to your strengths and weaknesses. If you liked this English lesson, you'll love our program.Along with more detailed lessons, you'll get thousands ofpractice problems organized by individual skills so you learn most effectively. We'll also give you a step-by-step program to follow so you'll never be confused about what to study next. Check out our 5-day free trial:

Case Study Coursework Example | Topics and Well Written Essays - 1250 words

Case Study - Coursework Example Since they would not have any legal right to make improvements on the catalytic exhausts for the reason that they are not the manufacturers, their proposal can gain momentum if it is opened to public debate whose influence can motivate positive response since it would be a good thing to the environment. However, the main disadvantage would be that the manufacturers may just copy the idea for refinement then refuse to have such changes on their product. (b) Another alternative to patent the idea then licence the product to an existing manufacturer would be the most viable option. One main advantage would be that they would not face much hassles with regards to procurement of an operating licence since they would be partnering with the manufactures of the product hence they would not require a big deal on licensing one main disadvantage would be that they may not be able to enjoy the benefits of their discovery as they maybe sidelined to positions of second or third party by the manufactures. (c) They may set up a company and manufacture and market the product themselves. Well, in the event that they manage to do this, this would be the best option of all since they would have overall responsibility of their product and would be in full control of the whole business. However, the main disadvantage would be that of copy right laws. This would not be their invention hence would need to fulfil the requirements of the law with regards to copyright. 1.2 (i) The main corporate objective goal would be the ability to meet reputable standards in the manufacturing industry. In fact, the main goal would be competence to produce quality products in the market. (ii) The financial strategy would need to take into consideration the injection of operating capital that would enable the organisation to realise some profit as well as the ability to cover the